Confident Change Management Lesson 3: Motivating Adoption

Welcome to Motivating Adoption, which is lesson 3 of the full Confident Change Management course.

In this key lesson, you’ll learn how people are motivated in ways that are obvious and ways that are counter-intuitive. Drawing from neurology, psychology, marketing, sociology, and other disciplines, this lesson weaves together numerous approaches for motivation and how you can use them to support your change initiative.

In this lesson, you will:

• Identify hidden factors that influence individuals
• Categorize the motivators for stakeholder groups
• Select learning approaches that support change