Confident Change Management Lesson 4: Communication Strategy

Welcome to Communication Strategy, which is lesson 4 of the full Confident Change Management course.

In this lesson, you’ll learn the key components to creating a communication strategy. You’ll learn how to identify channels and responsiveness expectations. You’ll also get the opportunity to develop clarity through refining core messaging. You’ll also learn advanced communication strategy techniques that allow you to work around the shortcomings of different communications channels.

In this lesson, you will:

• Identify issues that inhibit communication
• Select appropriate communications channels
• Synthesize a communication plan