Personas often seem silly. They’re making up a fictional character. It’s about creating a fictional character that represents a group of users. How can making up a fictional character be such a powerful tool for success in requirements, design, and communication? We’ll give you the answer in this Resource Book, which will give you everything you’ll need to know about creating life-like personas to communicate to about your change – or any project you undertake.
First, get the free 1-page personas resource right now by clicking this button. You don’t need the Resource Book to make full use of this tool.
This Resource Book contains two components: the resource book itself, and video course that accompanies the resource book.
The first section of the Resource Book gives you some background information on personas. It explains why personas are important to create and the basic outline of creating a persona. The next section is an exercise, which you can fill out using the fillable fields in your PDF – or print out to complete. The third section contains a review of the exercise with sample responses. You’ll instantly receive an email with instructions on how to access the Resource Book and its video course, so be sure to add firstname.lastname@example.org to your address book in make sure you receive the instructions.