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Boy grimacing and playing the ape with star-shaped balloons in studio. Kid looks and rejoices at his reflection in foil balloon. Child drew a smiley face
The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

It was years ago. I was working on a billing system. It was designed to bill based on the amount of time used. It billed in six second increments – 10ths of a minute. It was late, and I noticed something odd. There was a bit of math, but it didn’t add...
How We Know What Isn’t So: Fallibility of Human Reason in Everyday Life

How We Know What Isn’t So: Fallibility of Human Reason in Everyday Life

It’s what we know that ain’t so that gets us in trouble. Whether you prefer that Artemus Ward quote from To Kill a Mockingbird  or you attribute the saying to Mark Twain, the sentiment is the same. Knowing something rarely gets us in trouble. Thinking that ...
Incognito: The Secret Lives of the Brain

Incognito: The Secret Lives of the Brain

Neurology isn’t a particular favorite of mine as I mentioned in my review of Emotional Intelligence . Honestly I feel a bit like it’s trying to dissect a live cow. Sure you can come to know all of the parts but there’s an emergence that happens when y...
The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us

The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us

Gorillas aren't exactly easy to miss. If you saw one, you'd expect to realize it. However, our expectations and reality aren't always the same. In a famous experiment, Christopher Chabris, Daniel Simons, and their colleagues showed people a video asking...
Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

It’s shocking really. The lengths that we’ll go to when defending our position. It’s scary to think that one small move begets the next move and so on such that most people will administer what they believe to be life threatening levels of electrical shock...
Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

It’s not unusual to perceive others as irrational. We can’t make sense of what other people do while assuming that we ourselves are completely rational. However, Dan Ariely points out in Predictably Irrational: The Hidden Forces That Shape Our Decisions  th...
Think Again: The Power of Knowing What You Don’t Know

Think Again: The Power of Knowing What You Don’t Know

The man born as Samuel Clemens but better known as Mark Twain has a famous quote: "It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so." Our certainty that we know how things work and what the right...