Welcome to Communication Skills, which is lesson 5 of the full Confident Change Management course.
In this lesson, you’ll develop key communications skills that allow you to motivate and engage the organization. You’ll learn how hero’s stories are built and how to apply this formula to your change. You’ll learn how journalists use inverted pyramid writing to get the most attention at the top of their work. You’ll also learn how to use intrigue and emotion to get your messages read more often.
In this lesson, you will:
- Synthesize a hero’s journey from your change initiative
- Create compelling communications that users will want to read
- Analyze communications for ways to make them more compelling