When evaluating any situation, it’s useful to evaluate your strengths and weaknesses along with both the opportunities and threats. It’s also important to look at the broader world and carefully catalog the kinds of changes and situations around the organization that may have an impact on the future. These two frameworks, SWOT and PESTLE, help us form the basis on which we build the vision of our organization once a change has occurred – and they are the focus of this Resource Book.
First, get the free 1-page SWOT resource right now by clicking this button. You don’t need the Resource Book to make full use of this tool.
This Resource Book contains two components: the resource book itself, and video course that accompanies the resource book.
The first section of the Resource Book gives you some background information on SWOT and PESTLE. It explains what these acronyms mean and their role in assessing the organization’s current state. The next section is a pair of exercises, which you can fill out using the fillable fields in your PDF – or print out to complete. The third section contains a review of the exercises with sample responses. You’ll instantly receive an email with instructions on how to access the Resource Book and its video course, so be sure to add firstname.lastname@example.org to your address book in make sure you receive the instructions.