Lesson 1: Defining the Change
In this lesson, you’ll learn the basic process for accomplishing change, from understanding the current state to envisioning the future state and creating the path between them.Instruction
- Changing Attitudes
- The Process
- Metrics and Indicators
Exercises
- Assessment (SWOT Analysis and PESTLE Analysis)
- Generation (Risk Mitigation, Barriers to Opportunity, Situation – Response, and Choose Your Ending)
- Prioritization (Return on Investment, Scale, Scope, Risk and Time to Live, and Making the List)
- Refinement (Five Senses Plus, Paving the Roadmap, and Defining the Metrics)
Sample
Leading and Lagging Indicators
Lesson 2: Project and Program Management
In this lesson, you’ll develop an understanding and appreciation for the project and program management skills that keep change management projects moving forward.
Instruction
- Size and Iterations
- Requirements Gathering
- Personas and Other Tools
- Visuals
- Project Controls
Exercises
- Waterfall or Iterative
- Words and Meaning
- Personas
- Selecting Visualizations
Sample
How do you do motivational interviewing?
Lesson 3: Motivating Adoption
In this key lesson, you’ll learn how people are motivated in ways that are obvious and ways that are counter-intuitive.
Instruction
- Differences
- Motivation
- Barriers
- Trust
- Change
- Purpose
- Learning
- Governance
- Wicked Problems
Exercises
- Identifying Basic Motivators
- Discovering Hidden Barriers
- Building Trust (Evaluating Trust, Trust Anxiety, Increasing Trust, and Tiny Commitments)
- Solving Wicked Problems (The Perspectives, The Responses, The Outcomes, and Contemporary Problems)
Sample
Three Levels of Motivation
Lesson 4: Communication Strategy
In this lesson, you’ll learn the key components to creating a communication strategy.
Instruction
- Fundamentals
- Plan
- Channels
- Clarity-Key Messaging
- Advanced
Exercises
- Channels and Responsiveness (Identifying Channels, Responsiveness Policy, Signaling, and Exceptions)
- Channel Decision Tree (Selection Criteria, Rank Ordering, Flow Chart, and Validating Channels)
- Key Messages (The Reasoning, The Solutions, and The Metrics)
- Developing a Communication Plan (Message Penetration, the Number of Messages, Learning Support, Audiences, Together)
Sample
What do you need for a communications plan?
Lesson 5: Communication Skills
In this lesson, you’ll develop key communications skills that allow you to motivate and engage the organization.
Instruction
- The Basics
- Story
- Skills
Exercises
- Feeling Safe
- Writing Your Story
- Writing the Announcement (Inverted Pyramid, Evoking Emotion, and Tantalizing Teaser)
- Sketching the Tips Series (Identifying Tips, Teasers, Emotions, and Inverted Pyramid)
Sample
Writing Tantalizing Teasers
Lesson 6: Stakeholder Management
In this lesson, you’ll learn how to identify and manage your stakeholders.
Instruction
- Building the Team
- Building Community
- Conflict
- Buy-In
- Transparency
Exercises
- Identifying Stakeholder Salience (Stakeholder Groups and Individual Stakeholders)
- Anger is Disappointment Directed (Anger as Disappointment and Expectation Judgement)
- The Ladder of Inference
- Delivering What They Really Want (Stakeholder Motivators, Means and Ends, and What They Really Want)
Sample
Seek to Understand, Not to Agree
Lesson 7: Organizational Change and Digital Transformation
In this lesson, you’ll connect the components of the course by learning how the pieces fit together into a comprehensive change.
Instruction
- Culture
- Systems Thinking
- Safety
- Dialogue
- Lifecycle
Exercises
- Evaluating Change Readiness
- Building Organizational Safety (Establishing Standards and Ideals, Standards and Ideals in Conflict, and Holding Standards and Values)
- Creating Conditions for Dialogue (Tone Setting with Safe Vulnerability, Defensive Routines, and Discussing Undiscussables)
- Performing an After-Action Review (Ensuring Psychological Safety, Consensus and Cataloging the Experience, and Clearing Communications)
Sample
Using Karate or Jujitsu to Change Culture
