Skip to content
concept of children's dreams and travels. pilot aviator child with a toy airplane plays at home in his room
Blink

Blink

Back in January I read (and reviewed ) Malcom Gladwell’s book The Tipping Point .   I liked it so much that Malcolm’s next book, Blink , quickly made my reading list.  I don’t read many books that don’t have some sort of technology tie-in so Blink  was...
Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Every brand has  a story, but does every brand tell  a story? Unfortunately, the answer is no. Not every brand has a coherent enough message that it does tell a story. That’s what Building a StoryBrand: Clarify Your Message So Customers Will Listen  is o...
Burn-out: The High Cost of High Achievement

Burn-out: The High Cost of High Achievement

I like tracking back to the beginning of a topic. I want to know where things started. That’s what I found in Burn-out: The High Cost of High Achievement . I had previously reviewed some of Christina Maslach’s work – Burnout: The Cost of Caring  – but...
Buy-In: Saving Your Good Idea from Getting Shot Down

Buy-In: Saving Your Good Idea from Getting Shot Down

John Kotter’s work on organizational change has been substantial and in reading Leading Change  and The Heart of Change  I became a fan of his work. Compared to those other works, the book Buy-In  is a radical departure in approach. The first half of...
The Catalyst: How to Change Anyone’s Mind

The Catalyst: How to Change Anyone’s Mind

Catalysts are different.  They make chemical reactions happen faster – but they’re not consumed in the process.  For those who are driving change, being a catalyst is what you want: better results without being used up.  The Catalyst: How to Change Anyone...
The Challenger Sale

The Challenger Sale

When I first started my career I loathed sales. I saw a used car salesman trying to take advantage of you so that he could sell one more car and get a commission. I never saw them as folks of high integrity. That was until I went to some of the sales...
Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds

Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds

How do you persuade someone else to change their mind? How do you get someone else to come around to your point of view? These are questions at the core of Changing Minds: The Art and Science of Changing Our Own and Other People's Minds . Howard Gardner...
Decision Making: A Psychological Analysis of Conflict, Choice, and Commitment

Decision Making: A Psychological Analysis of Conflict, Choice, and Commitment

It was a different time, 1977. Back then, publishing was harder and the focused energy that went into creating a book was larger. When Irving Janis and Leon Mann wrote Decision Making: A Psychological Analysis of Conflict, Choice, and Commitment , they...
Demand: Creating What People Love Before They Know They Want It

Demand: Creating What People Love Before They Know They Want It

Working on the new DVDs (Psychology of SharePoint Adoption and Engagement , Nine Keys to SharePoint Success ) and the SharePoint Tutor  (SharePoint Shepherd’s Guide Corporate Edition) I’ve gotten quite curious about how demand is created and how some p...
Drive

Drive

What makes you get up in the morning? Chances are it’s not your desire to conquer the world, unless you’re The Brain . One of the really crazy parts about working with SharePoint adoption is realizing how little we know about motivating users. In his ...
Duct Tape Marketing

Duct Tape Marketing

It’s hard to think of something that’s more practical than duct tape. Whether you’re a fan of the TV show MythBusters  or you’ve got your own stories about what you’ve been able to do with duct tape, you know it’s pretty amazing stuff. Duct Tape Marketing...
Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States

Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States

You only have two options when you’re experiencing a problem and you want to change it.  You can exit the situation, or you can use your voice to try to try to change it.  In 1970, Albert Hirschman wrote Exit, Voice, and Loyalty: Responses to Decline in ...
Fascinate

Fascinate

As I mentioned in my last post about my experience with the National Speakers Association (NSA)  that one of the speakers was Sally Hogshead . Sally convinced me, among other things, to buy her book Fascinate . But before I get to the book, I should exp...
Got Your Attention?

Got Your Attention?

It takes more than a clever title and a tagline to connect with people. That’s just one of the messages from Sam Horn’s book Got Your Attention? . The chapters are short, just like the goldfish-sized attention span that Horn says we all have today. She’...
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

I don’t have a huge marketing budget. In some sense I don’t really have a marketing budget at all. That means that when I do marketing I’ve got to do it guerrilla style. I can’t fight the British in organized straight lines, I’ve got to use guerrilla...
The Hidden Persuaders

The Hidden Persuaders

I can remember as a child sending off a letter about an idea that I thought was powerful. It came from a story I ran across about a movie theatre that ran subliminal advertising for their concession stand. The idea was that the advertising was conveyed...
Ignite: Beat Burnout and Rekindle your Inner Fire

Ignite: Beat Burnout and Rekindle your Inner Fire

Imagine, for the moment, that you felt like India was the edge of the world. You had fought your way to what you felt like was the edge of civilization over eight grueling years – only to see more land before you than you could see the end of. Your e...
Influence: Science and Practice

Influence: Science and Practice

What makes us do something? Why do we decide to buy (and use) toothpaste A vs. toothpaste B? These questions start us down the path of wondering how we might get others to choose the choice we would like rather than the choice they’d make naturally. W...
Influence Without Authority

Influence Without Authority

"Nobody has ever had enough authority – they never have and they never will." It's the first highlight in Influence Without Authority , and it is the defining statement for why we need to learn how to influence others without authority. Coercive influence i...
Influencer: The New Science of Leading Change

Influencer: The New Science of Leading Change

Do you have influence? Most of us want to believe that we wield influence like a machete that can cut a path through the jungle striking a bush or tree in our path and having it instantly fall out of our way but most of us who have tried to wield this...
The Joy of Burnout: How the End of the World Can Be a New Beginning

The Joy of Burnout: How the End of the World Can Be a New Beginning

I’ve heard burnout called a lot of things. Never once have I heard someone say that it was a joyful experience. However, Dina Glouberman’s book, The Joy of Burnout: How the End of the World Can Be a New Beginning , seeks to turn the thinking about burn...
Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life Of Your Dreams

Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life Of Your Dreams

Everyone dreams of it. Sell some product on the internet. Make a million (or a few million) dollars, and retire to some Caribbean island – or, in the case of Jeff Walker, Durango, CO. However, how can you do that? Launch: An Internet Millionaire’s Secr...
Launch!: The Critical 90 Days from Idea to Market

Launch!: The Critical 90 Days from Idea to Market

Over the years I’ve launched a few products. Rarely have I moved from idea to implementation in less than 90 days. I tend to allow things to find their own flow. The Shepherd’s Guide  initially took over 6 months to get done. In publishing terms that’...
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

It’s sat in the backlog for a while now.  Read but not written.  Pondered but not shared.  Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business was recommended by a marketing consultant I was working with.  I appreciated the promi...
The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom

The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom

Rarely do I read a book that increases my level of anxiety. Rarely am I so conflicted by a message that I decide to skip the process of writing a blog post for it. You see, writing these blog posts are a part of my process for understanding and incorporating...
The New Rules of Marketing and PR

The New Rules of Marketing and PR

David Meerman Scott shares his view of how the rules have changed in The New Rules of Marketing and PR .  There’s a subtitle longer than your arm that seems to include every possible keyword that anyone who is doing marketing might be looking for – I...
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Any publicity is good publicity isn't true; however, often, publicity can be good publicity. In Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage , David Meerman Scott walks you through the process of...
Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul

Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul

Play  is, for many, a lost art. Somewhere between childhood and growing up, we’ve lost our ability to really play. However, play doesn’t have to be a separate activity from our day-to-day lives. Play can – and perhaps should be – woven into the very...
Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

What can you do to make people more likely to accept your proposals? That’s the key question Robert Cialdini answers in Pre-Suasion: A Revolutionary Way to Influence and Persuade . He’s the same author who wrote the classic book Influence . His point...
The Pumpkin Plan

The Pumpkin Plan

Who wants to know how to grow pumpkins?  The answer is a handful of people, but that’s not really what The Pumpkin Plan is about.  It’s about an approach to your business that follows the pattern of the $500-per-seed great pumpkin growers.  The book w...
Selling to VITO: The Very Important Top Officer

Selling to VITO: The Very Important Top Officer

Who do you sell to when you sell? Do you sell to the person that you’re able to reach or to the right person? Do you start your sales process knowing who you’re ultimately going to have to convince? If you do, then why don’t you start there and have ...
Split-Second Persuasion: The Ancient Art and Science of Changing Minds

Split-Second Persuasion: The Ancient Art and Science of Changing Minds

You’ve only got an instant, and you’ve got to make the sale. Whether it’s literally selling to someone or selling the big idea – or even your potential as a romantic suitor – Split-Second Persuasion: The Ancient Art and Science of Changing Minds  is...
Start with Why: How Great Leaders Inspire Everyone to Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action

Lights. Camera. Inaction. Wait, that’s not right. Lights. Camera. Action. We all want action. We want to see people extraordinary and ordinary take action, to do something. We want to see the triumph of human achievement. We want to be inspired to take a...
This is Marketing: You Can’t Be Seen Until You Learn to See

This is Marketing: You Can’t Be Seen Until You Learn to See

In This is Marketing: You Can’t Be Seen Until You Learn to See , Seth Godin builds on his other writing and tries to explain marketing today. When it comes to marketing, he is about as popular as it gets. His writing spans decades, and he’s worked with...
The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

If you’ve been reading this blog then you know that I’ve been doing a lot of reading of my own lately, mainly associated with some professional development in the area of reconnecting to basic software development fundamentals that I’m already aware of an...
Traction: How Any Startup Can Achieve Explosive Customer Growth

Traction: How Any Startup Can Achieve Explosive Customer Growth

Years ago I owned a sports car. It was a Mitsubishi 3000GT VR4. Over 300 horsepower of twin-turbo-charged fun. It had one unique characteristic not found in most sports cars of the time. It was all-wheel drive. Why in the heck would you make a sports...
Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers can Teach Us About Driving Secure Behaviors

Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers can Teach Us About Driving Secure Behaviors

The first highlight I have for the book is “Just because I’m aware doesn’t mean that I care.” It’s a truth that we first get exposed to around the age of three, when our theory of mind begins to accept that others think differently than we do – or at l...
Tribes: We Need You to Lead Us

Tribes: We Need You to Lead Us

Margaret Mead said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” That’s the heart of what Seth Godin is talking about with Tribes: We Need You to Lead Us . Tribes...
The Worm at the Core: On the Role of Death in Life

The Worm at the Core: On the Role of Death in Life

What if everything that we did in life was designed to help us avoid the terror of our own death? What if we could explain everything from a framework that presumes everything we do is driven by an unconscious motive to transcend death? That's what The...